Here’s a bold statement: the Tesla Model S isn’t just another car—it’s the most transformative vehicle of the last three decades. And this is the part most people miss: it didn’t just redefine electric vehicles; it reshaped the entire automotive industry. But here’s where it gets controversial: while some argue that earlier EVs like the Nissan Leaf or Chevrolet Volt deserve more credit, automotive reviewer Doug DeMuro boldly declares the Model S as the undisputed game-changer. Why? Because it wasn’t just the first—it was the one that made EVs cool, fast, luxurious, and mainstream. Is DeMuro right, or did he overlook the pioneers that paved the way?
In a recent video, DeMuro didn’t mince words: “The 2012 Tesla Model S is, unquestionably, the most important car of the last 30 years. It’s not even a question.” He argues that while the Leaf and Volt were trailblazers, they didn’t fundamentally shift public perception. The Model S, however, proved that electric cars could be more than just eco-friendly—they could be desirable. It reset expectations, showing buyers they didn’t have to compromise on performance or luxury to go electric.
But the Model S did more than just sell cars. It marked a cultural turning point. Tesla wasn’t just building vehicles; it was building an ecosystem—Superchargers, home energy products, and a tech-centric identity that transcended traditional automakers. DeMuro points out that while being first matters, it’s the car that brings technology into the mainstream that truly wins. “The Model S won the game,” he says, “even though the Leaf and Volt scored the first points.”
And here’s another surprising achievement: Tesla defied decades of industry wisdom by proving a new American automaker could succeed. For years, experts believed the barriers to entry were insurmountable. Yet, Tesla not only entered the market but became a cultural icon. As DeMuro puts it, “That car truly changed the world.”
Meanwhile, Tesla continues to push boundaries. CEO Elon Musk has repeatedly doubled down on the April 2026 production timeline for the Cybercab, a fully autonomous vehicle with no pedals or steering wheel. While Musk’s aggressive timelines have raised eyebrows in the past, his unwavering confidence in the Cybercab is noteworthy. Is this another missed deadline waiting to happen, or is Tesla on the cusp of another revolutionary moment?
Adding to the intrigue, Tesla is shifting its Full Self-Driving (FSD) suite to a subscription-based model, sparking debates among owners about pricing. Should it be $49, $69, or even tiered based on features? And what about unsupervised FSD—should it cost more? These questions highlight Tesla’s delicate balance between innovation and consumer expectations. What’s the right price for the future of driving?
Finally, Tesla has left a loophole for buyers to purchase FSD outright—but only if you buy a Model S, Model X, or Cyberbeast. This move raises questions about accessibility and fairness. Is Tesla prioritizing exclusivity over inclusivity?
From redefining EVs to reshaping the future of autonomous driving, the Tesla Model S and its legacy continue to spark debate. What’s your take? Is the Model S the most important car of the last 30 years, or is there another contender? And how should Tesla price its FSD suite to ensure widespread adoption? Let the discussion begin!
